Then I labeled the mood board with following feelings: easy, timesaving, outgoing, passionate, happy, creative, stylish, young professional, relax, appease appetite, organized, and quick.
Based on the mood, I created the following visual languages for the Grubclub Mobile App.
Color: white, yellow, and grey
I researched into color and food psychology to make decisions on the colors for the app:
I choose white because of white means excess consumption and unsatisfaction when related to food. The food App should try to encourage people to order as much food as possible.
Yellow is the brand color I choose because it would appease appetite and make people feel relax and happy.
Grey is a neutral color which fit with other colors. Also, the gradient of grey also means a different degree of importance.
I used circles for restaurant photo, and tracking timing used ring shape. I also designed rectangles as shapes for the logo, input bar, buttons, time spots, photos, and choices
04. Problems and solutions
When I got the mid- fidelity wireframe, I feel the features have not optimized enough for the users. I think it would be time-consuming for the user to click all or none of the time spots one- by- one, so I added choices for one tap to select all or none. Also, I add an option for adding notes for people who have uncertainties about lunch pickup or time reschedule.
For the select restaurant page, I replaced “more” icon with search icon to navigate users to search particular restaurant they want. Besides, I added “More Restaurant” section with filters to provide more options for the users.
In addition to the original mid- fidelity wireframe, I added icons to represent steps after casting a vote. It would make users have more control over the process and feeling less anxious while waiting for the delivery. Also, I think the tone of “you owe 20 dollars” sounds unfriendly, so I replace it with “ you need to pay your team $20.00”.
To sum up, this is the second individual UI project at Red Academy. I not only designed visual elements based on provided wireframes but also optimized features while standing in the user’s shoes. During the presentation, instructors are glad about my progress in enhancing user interface and user experience, and my classmates provided positive responses since the App looks consistent, and the pain points for the users were resolved.